How can universities promote research achievements more effectively? Common communications office challenges and how Altmetric data can help

University communications teams increasingly face the same challenges: it is difficult to quickly identify publications with strong communications potential, even harder to determine where and by whom they are being noticed, and harder still to translate that knowledge into measurable promotional outcomes visible to university leadership and researchers themselves.

During the webinar, we will show how to identify publications with promotional potential and how to analyze the attention they receive.

We will also present Altmetric as a practical tool that supports the day-to-day work of university communications teams.